JOANITA.CO

Friends of Garden Day

A styled shoot for the 2022 Garden day campaign.

About the project

JOANITA.CO was commissioned to do a styled shoot with the gardeners that were selected to be in the Friends of Garden day 2022. Adel Ferreira was brought onboard as well as the videographers Storyground. 

We were involved in the process of creating a look and feel for the shoot, finding the perfect garden location as well as briefing The Electric, who were brought onboard to do the catering and recipes for the day, with the look and feel that we wanted to achieve. 

The still images where featured in a variety of print media white the video footage were used as a television advert and in social media.

About the client

Garden day is a chance for South Africans to down tools and celebrate their gardens. 

Credits

Styling: Joanita Cillié​

Photographer: Adel Ferreira

Assistants: Carla Steenkamp and Olivia Kensley

Videographer: Storyground

Location: Streetscape Food garden 

Food: The Electric

Hair & Makeup:  Nathaline Arendse Renaud

Wardrobe: Country Road and Model’s own

Project leader: Clarisse Coetzee Marketing and Event Management

Client

Garden Day 

Date

MARCH 2022

Category

ART DIRECTION AND STYLING