A styled shoot for the 2022 Garden day campaign.
JOANITA.CO was commissioned to do a styled shoot with the gardeners that were selected to be in the Friends of Garden day 2022. Adel Ferreira was brought onboard as well as the videographers Storyground.
We were involved in the process of creating a look and feel for the shoot, finding the perfect garden location as well as briefing The Electric, who were brought onboard to do the catering and recipes for the day, with the look and feel that we wanted to achieve.
The still images where featured in a variety of print media white the video footage were used as a television advert and in social media.
Garden day is a chance for South Africans to down tools and celebrate their gardens.
Styling: Joanita Cillié
Photographer: Adel Ferreira
Assistants: Carla Steenkamp and Olivia Kensley
Videographer: Storyground
Location: Streetscape Food garden
Food: The Electric
Hair & Makeup: Nathaline Arendse Renaud
Wardrobe: Country Road and Model’s own
Project leader: Clarisse Coetzee Marketing and Event Management
Garden Day
MARCH 2022
ART DIRECTION AND STYLING