A product shoot for Lara Fay activewear brand.
Lara Fay activewear asked JOANITA.CO to style interesting product shots that could be used on their website and social media. The images were to appear alongside lifestyle images of models wearing the clothing. It had to not only work with the existing images but showcase the products in a way that would show its technical design, high quality fabrics, unique prints and beautiful branding.
Lara Fay is a South African activewear label with highly technical clothing designed for the multi-tasking woman. The clothing aims to be flattering and comfortable enough to be worn for the whole day, not only while exercising. See more at Larafayactivewear.co.za.
Styling: Joanita Cillié
Photographer: Adel Ferreira
Assistants: Carla Steenkamp and Olivia Kensley
Studio: JOANITA.CO
Lara Fay Activewear
Feb 2022
ART DIRECTION AND STYLING